Dr. Oz's Political Genius: Understanding It's the Post-Oprah Era (skip the bubble baths)

 For amazingly long the Oprah ideology of sweetness and light (along with bubble baths) functioned as the sun god. To survive, all eyes had to turn to it.

That was then. And it hadn't been then for some years. With the exception of Oprah Winfrey's interview with The Royal Brats that presence has been absent. 

More and more success primarily depends on picking up early on transitions. Dr. Oz obviously has that talent. Bloomberg details how he created the media strategy for his run for the US Senate in Pennsylvania. That had been based on what might be labeled The Non Oprah. He shifted to the ethos of combat. The messaging embraced the far right's attempt to clean up Amerian values. That would take a war. The generals, such as Sean Hannity, were overseeing the battles from Fox News. There Oz became a regular guest. 

Part of the war strategy for Oz was the theatre of the feud. He became skilled at positioning and packaging an enemies list. On it had been Dr. Fauci. A weapon was Twitter to transmit the battle cries.

And there was also the magic. On his former televsion show Oz had displayed his belief in supposed miracle cures. In some circles those play well. They conjure up hope. Give people hope and they will attach to you.

There is much to learn from Oz's media playbook. No, you don't have to be a conservative to apply the lessons.

Connect with Editor-in-Chief Jane Genova at janegenova374@gmail.com. She helps businesses conjure up magic in their storytelling. One client said, "She makes shipping containers ‘sexy.’"

Comments

Post a Comment

Popular posts from this blog

Timing Is Just Right for US Government to Create The Ministry of Magic

The good versus evil meme plays out over control of the Ministry of Magic. That's the delightful plot and setting for the latest sequel in the "Fantastic Beasts" film series. This one has the subtitle "Secrets of Dumbledore." The good side is represented by Albus Dumbledore and the evil one by Gellert Grindelwald. What hangs this all together is the need to protect the mystical creature Qilin  which can see into souls and foresee the future. Meanwhile Grindelwald has conjured up a fraudulent version of the  Qilin.  Magic, of course, is the way problems are solved and opportunities are seized in the film. Those on the Dumbledore team use white magic. Those on Grindelwald's the toxic kind. But, white magic wins, thanks to the ability to get the  Qilin  to the election to select what leader is pure of heart. Along the way the displays of fanastic whatevers, including the beasts, are amazing. And, like a Shakespearean comedy, the film ends with a wedding. Al...
Read more

Law Students - Subreddit for Big Law As Ultimate Mentor

The  subreddit for Big Law  is, again, the ultimate mentor.  An introvert posed the  query  about how social he has to be to succeed as a summer. He frames the question this way: If he attends all scheduled social events and stays until 10:00 AM is that "enough?" Or, does he have to move on the party-after-the-party? And, drink a lot of alcohol?  26 detailed, thoughtful comments came in. Essentially the answer was: Enough. After all law firms are filled with nerds. The guidance was to be cordial with everyone during those events as well as back in the office. (And, yes, summer is being done RTO).  As for the party-after-the-party there are stern warnings about the inherent peril. Excess, especially of alcohol consumption, has been known to cause a career setback. One law firm ousted the summer mid-internship.  A previous discussion on the subreddit had advised summers about appropriate attire. Connect with Editor-in-Chief Jane Genova at janegenova...
Read more

The Queen's 70th - Count Us Out of the Celebration

  The Wall Street Journal, the bible of business, focuses on the revenue being generated through the anniversary of Queen Elizabeth's 70 years on the throne. Yes, the celebration will be a gala event June 2nd through the 5th. That will unfold despite how Queen Elizabeth is portrayed in the film "Spencer." Here is a trailer . The setting is the traditional-bound Christmas holiday among the royals. After 10 years the marriage has moved beyond restoration to unremitting pain for Diana and seeming frustration for Charles. Yet, the Queen is total dour and no empathy for her daughter-in-law. The focus is on preventing more bad press.  A bit of emotional warmth might have centered Diana. Instead she unravels. Her sons bear witness to that. No wonder Harry outs so much internal turmoil.  Diana is dead. The Queen is not. Sure she has her aches and pains and physical limits. But there she is. Those of us haunted by the scenes of Diana's suffering in "Spencer" wi...
Read more