A Controversial Issue Is a Terrible Thing to Waste

 

"Hillary Clinton Torches Ex-Schoolmate Clarence Thomas in First Post-Roe Interview: ‘Women Are Going to Die’" - Mediaite, June 28, 2022

A controversial issue is a terrible thing to waste.

Unlike her husband Bill Clinton, Hillary Clinton is not a natural politico. But she is also no slouch in getting, holding, and growing attention. 

Through bashing SCOTUS Justice Clarence Thomas on "Dobbs" ruling Hillary is enjoying a bit of a media comeback. For a while there had been rumors that she would do another try at taking on the GOP in a presidential run. But it's palpable that her time has passed.

Also, face it, she reminds us of a loss that brought in four years of Trumpism. Had she only been more skilled in connecting with all constituencies there might never have been a Trump Administration and SCOUTUS might never have been stocked with such far-right conservatives. 

Meanwhile, for its successful efforts in Louisiana opposing anti-abortion legalities brand-tarnished Boies Schiller is receiving positive media coverage. Well-deserved. If the co-founder of Boies Schiller David Boies plays this smart he might be able to even shake off the hardened bad publicity attached to his once-iconic name. 

With its signature for social justice, Paul Weiss has enhanced its branding with its initiatives making abortion accessible. Its chairperson Brad Karp could be recognized with a national award. That could serve as a platform for his Next. He has been in that leadership position since 2008.

Karp is 62. According to my data, the mandatory retirement age at Paul Weiss is 70. So, he could serve eight more years. However, so many other paths are open to him through his branding as an influencer and actual change agent. 

There is no predicting how much longer anti-Dobbs will dominate digital front pages of media. But my experience tells me that those in public relations and marketing will have to become more creative in how they position and package their pitches.

Like everything else in this time of short attention spans the story can get old. The first aspect of that is women's willingness to travel for the procedure. So, businesses such as private equity providing the traveling expenses - which are receiving plenty of media coverage - can find themselves a non-story.

Discover how amazing results can happen in your marketing communications. Complimentary consultation with janegenova374@gmail.com. Text 203-468-8579.

Comments

Post a Comment

Popular posts from this blog

Twitter - Can a Lawyer Stop Elon Musk?

 "'I wish we had done better with lots of things,' [Chief Executive Officer Parag] Agrawal said during the call [an impromptu kind of town meeting with all Twitter employees]." - Insider, April 29, 2022. Earlier the media reported that the chief legal officer Vijaya Gadde wept at a meeting with her people. She reflected that the future was so uncertain. She also expressed her extreme pride in what they had accomplished. The mood among both the leadership and rank-and-file at Twitter seems to be grief. The profound kind when something big is about be lost - forever. Decades ago so many Gulf Oil employees - present and past - experienced exactly that when Chevron acquired it. Intuitively we knew Our Family of Orange had been wiped out.  Although the details are different, what is going on at Twitter and the new film "Memory" could be this: The sense that the very very rich are unstoppable and beyond the norms of society and even justice.  Already Musk
Read more

Paul Weiss' ESG & Law Institute - What's In It for Law Schools ...

 " ... he [David Curran] says the biggest challenge is the lack of law school education surrounding ESG. 'We had to put this whole curriculum together at our firm that didn't exist, and the same is true everywhere else,' Curran said. 'There is no course at a law school about this, but we're hoping that in the next 18 months that changes.'" - Anna Sanders, Law360, April 13, 2022. It had been two years and one month ago since David Currant had become The Chief Sustainability and ESG Officer at law firm Paul Weiss. That was for its newly launched Sustainability – ESG practice . The innovation had been the first-ever in the US legal sector. Its mission has been to guide corporate leaders through the landmines of ESG (Environmental Social Governance) values. Here is how Paul Weiss puts it: “We advise on matters such as stakeholder engagement, corporate governance, crisis management, corporate social responsibility, sustainability, diversity and inclusion
Read more

If You're in Digital, Of Course, You Have to Know How to Play the (escalating) Headline Game

 "...headline hyperbole has taken an explosive turn"- Jonathan Bouquet, The Guardian, May 29, 2022. In the attention economy , which operates more and more on clickbait, headlines are high-value currency. Early in the digital game, when I began blogging in 2005, I got it: An article not receiving many page views could get a second life if it was reposted with a different (read that "more catchy") headline. Usually that was effective. And if the article was popular it could get a third life by being posted later with another catchy headline. As competition keeps increasing for attention, it's become a dog fight. You bet I focus on how I can create THE headline which will grab, hold, and grow attention. Incidentally it was partly because I was so skilled in the headline game that AOL had hired me as contract career columnist. If something wasn't attracting eyeballs, then slap on another headline.  We will continue to juice the headlines. That will be the
Read more