Research By SparkToro and Followerwonk: Elon Musk May Not Be THE Digital Pied Piper

"More than 23.42% of billionaire Elon Musk's 93 million followers on Twitter are likely fake or spam accounts, according to a joint audit by two research groups [SparkToro and Followerwonk] ..." - Insider, May 18, 2022.

The methodology they used was to follow through on the investigation of 17 warning signals about followers who might not be "legit." That probe was based on an algorithm. If a follower turned up to align with a few of those warning signals the account was classified as "low quality" or even "fake."  That's where we are on that. 

Therefore, we got two questions for Musk:

One, how much is his actual digital reach? Is it an illusion of influence and power?

Two, given this reality of a large number of supposed "fake" followers how authentic is his concern about the operation of bots on Twitter? 

The Musk Brand seems to be crumbling. That includes being perceived as downright reckless by not conducting due diligence the weekend he made the proposal for taking over Twitter.

Connect with Editor-in-Chief Jane Genova at janegenova374@gmail.com. 

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