Reputation Restoration: An Urgent Cause, a Book, and a Bill Gates Who First Laid Low

 Again once-fallen tech icon Bill Gates gets the front digital page in influential media. And for a positive reason. 

Insider features his warnings about future pandemics. That's the meme Gates nurtured to shift the global conversation away from his divorce and alleged womanizing. And, it worked. What is playing out is yet another example of the art of the comeback.

Initially, Gates did a mea culpa about his part in not being able to sustain his marriage. Then he laid low, which is a fundamental in reputation restoration. 

Soon enough he went locked and loaded into what had become the worldwide preocccupation: What about the next pandemic.

On May 3rd his book will be released. It's "How to Prevent the Next Pandemic." In pre-sales it ranks high on Amazon: #2,009.

Since COVID is not yet finished with the world, interest in pandemics will remain an obsession.

Connect with Editor-in-Chief Jane Genova at janegenova374@gmail.com.

 

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