Pause: Professionals, Odds Are You Need Social Networks To Make a (good) Living

 Nice article today in The Wall Street Journal on folks who have deleted their Twitter, Facebook, and Instragram accounts. The short version: Aside from missing the Like/Comment high, there was little else to miss. Or, so had been their take.

Interestingly, though, only one had leveraged social networks for a business purpose. And that related to a relatively small business. 

That's the story - buried between the lines. Folks doing the canceling weren't dependent on social networks for making a living. Most of us professionals do not have the option of deleting our social network accounts.

The social network - whatever it is - is an obvious new-business-development tool.

Clients expect to see us there. In a sense, the number of followers, likes, comments, and shares helped shape our branding in the clients' eyes.

Often the client-vendor  relationship involves posting client whatevers on our own social network sites. Just scroll through LinkedIn Updates. Over and over again professional services firms discuss myriad aspects of their clients' businesses. 

Also, I vividly recall that in Campaign 2016, on Facebook employees of the US Hispanic Chamber of Commerce had totally cute photos of their children singaling support for Hillary Clinton. That was for me the Ah-Ha Moment. I got it that I too should be leveraging my social for advancing my professional interests.

Currently the best ROI in the time and thought spent on social by professionals comes from LinkedIn. However, the tone and the content have shifted from professionalism to the look, sound, and feel of a human being having authentic conversations with other human beings. In essence, LinkedIn has evolved into a personal network for professionals. 

Elon Musk's purchase of Twitter has sucked out all the oxygen from attention to other forms of digital communication. That means that currently there is not a lot of jaw-jawing about the ROI from blogging. That medium of blogging demands more thought and effort than does participating on social networks. 

However, as I tell my clients, the blog is sort of a swiss knife. It can be used for so many marketing and even sales purposes. Those range from branding to lobbying. The potential outcomes are enhanced almost exponentialy when the posts are repurposed on social networks. 

Connect with the Editor-in-Chief at janegenova374@gmail.com.

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