Of Course, No One Knows ...
" ... uncertain mood descends on Davos [Summer]." - Financial Times, May 25, 2022
The current global and US economic and social craziness might have permanently dinged The Expert.
Sure, some are still pontificating. There is George Soros on Bloomberg giving us the stern warning that "civilization" might not survive the Putin war. Ha-ha, as a lawyer might object: That is pure speculation. In the process, Soros can look foolish. We don't want that sort of thing now.
The reality is that no one knows. It isn't smart for a professional brand to pretend otherwise. Amid that uncertainty what is catching fire is replacing the traditional detailed strategic plan with what-if scenarios and creative approaches.
That could help businesses navigate the shift from the pandemic boom to what could be anything from a return to normal to the souring of the market.
Connect with Editor-in-Chief Jane Genova at janegenova374@gmail.com.
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