Elon Musk - Don't Underestimate His Business Side

 Among many other attributes, Elon Musk is complex.

VISIONARY

Obviously, the Tesla owner and soon-to-be owner of Twitter Musk is an idea guy.

He thinks not only big but visionary. In purchasing the social network he wants to be a game-changer in the concept of free speech. That, he plans to make happen through disrupting the traditional ways content to monitored.

USUAL PRIVATE EQUITY PLAYER

But that's not mutually exclusive with his focus on financials. Bloomberg reports that sources indicate Musk has discussed cutting costs.

That initiative will include jobs at Twitter. It could turn out that this visionary also develops the same kind of reputation many in private equity have. That is, for ruthlessly making lackluster financial performers extreme profit-generators. Those employees who could be put on the street could number not only the rank and file but also the leadership. Musk has been putting the knock on the latter.

LEGACY OF TWITTER

In the history of business Twitter could became a classic case of how private equity transforms a business into a profit monster. And along the way destroys jobs - and lives.

You can connect with Here We Are Editor-in-Chief Jane Genova at janegenova374@gmail.com.

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